How Young India Celebrates

Combining over 2 years of pan-India workshops on our celebration code, with a qualitative and digital deep dive with young Indians 18-35, we present a new way of understanding why young and urban Indians are moving away from celebration - and how brands can bring them back.

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In over 60 pages, the report is complete with frameworks, as well as illustrative examples from brands who have done festive right. This complementary report can be further actioned into brand-specific messaging by booking an action lab workshop with us.