Workshops
(September- December 2025)
Highly strategic, fast-paced workshops .... You leave with clear solutions, sharp frameworks, and cultural provocations designed to rocket fuel your next big move.
We create stimulating environments - everything from props to artefacts and exercises that bring you out of the everyday and into the free-thinking zone.
Practical Details
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Group Policy: To keep the workshops sharp and diverse, we cap participation at no more than 3 people per organisation.
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Receipts & Compliance: All registrations go through premium ticketing partners who issue official receipts/GST invoices, making it seamless to expense through your organisation. Please save your invoices !
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Salon Option: Every workshop can be expanded into a longer brand team salon, bookable with a minimum two-week lead time.
Our waitlists are consistently long - early access is always for Folk Frequency subscribers.
Live now
The Celebration Code™
A premium workshop decoding how festivals shape ₹4 lakh+ crore in annual consumer spend and how your brand can win by becoming a part of traditions, and creating new lasting rituals.
Delivered in the Action Lab format created and perfected by Folk Frequency : part seminar, part workshop, part lab, part precision strike.
In <120 minutes, you’ll unpack a radical idea, learn the frameworks to execute it, and walk away with a ready-to-use solution you can put into action immediately.
What you’ll get in 2hours:
1. Exclusive Frameworks – original proprietary cultural models usually available only through private client projects and licensing.
2. Campaign Blueprints – actionable tools to design festival-ready activations.
3. Hands-On Exercises – small-group, practical work to apply frameworks to your brand.
Who it’s for:
Brand Managers, Senior Brand Managers, Category Managers
Marketing & Digital Marketing Managers
Shopper & Media Leads
Who's leading it?
Gayatri Sapru is a globally renowned cultural systems analyst, speaker and author. Trained at the University of Oxford, she's the founder of Folk Frequency - leading foresight, brand insight and creative teams to consumer truth through reports like India 2030, Girl Uninterrupted, and workshops based on proprietary frameworks and patents.
Folk Frequency works with the world's biggest brands like Meta, Apple, Google, L'Oréal, Nike, P&G and more to unpack how consumer shifts impact brands today and in the future
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Reserve your spot now — seats are extremely limited
LIVE NOW : SEP-OCT 2025:
Oct 2025
Now, Near & Next: India 2.0 Consumer Change
Step inside the biggest consumer shift in decades Learn how new aspirations, spending patterns, lifestyles, and cultural identities are reshaping the marketplace, and walk away with clear, actionable strategies for your brand.
Mumbai, Bengaluru, Gurugram
Coming Soon 2026...