How to get ahead and stay there, when everything is changing?
Family, tradition, and conservatism—the core of the Indian ‘mindset’, are undergoing fundamental change
India is undergoing a massive transformation—economically, digitally, and culturally.
By 2030, India will be a $10 trillion economy, with seismic shifts in consumer behavior, technology adoption, and investment landscapes.
But you already knew that - so what does India 2030 offer that scores of news and trade reports haven’t already?
150+ pages
9 sections
30+ cultural shifts
A compendium of culture and consumer shifts that forces industry leaders to re-think their India POV. Available in two key editions - the full and the deluxe, as well as shorter summary versions for strategists and agencies.
Meticulously researched over six years, this report provides forecasts and strategies backed by rigorous human analysis. Authored by Gayatri Sapru—an alumna of the University of Oxford, thought leader, futurist, and cultural strategy expert, who holds a patent for her groundbreaking work on influence and cultural networks.
Introducing INDIA 2030, the definitive foresight report designed for businesses who need to anticipate, adapt, and lead in India’s evolving market.
This report catalogs changes in demography, income, media consumption - providing forecasts for big changes in consumer and audience behaviour, new emerging categories, new segments, and opportunity spaces in product, service, and narratives.
Designed to be flipped open at any page and serve as a springboard for innovation
Transition
Anticipation
Forecast of needs
How far has India come, and what is she heading towards?
India 2030 is first and foremost about today - beginning with the recent transitions that have rocked the consumer and media landscape
This report is part of a series called ‘India and the future’ that was launched 6 years ago, with ‘India 2020’.
It draws from thousands of studies, forecasts, journals, and books to frame a vision of the near future, and combines extensive in-market ethnographic and qualitative knowledge to present insights, opportunities, and strategies.
The report is designed in a narrative style, with shifts leading into strategy recommendations.
Each significant shift is placed into our ‘Transition - Anticipation - Forecast - Resonance’ framework.
Transition - what’s in the process of changing?
Anticipation - what’s the first manifestation of that change?
Forecast - what needs does this change create? Product/service/strategy?
Resonance - what’s the human core of this change? What understanding, stories and symbols need to reflect this?
Deep qualitative insights and foresight, backed by 6 years of ongoing research - by humans
Forecasts based on emergent patterns with first-ever predictions on consumer behaviour, needs, and anxieties
History, cultural context, local nuance based systems of analysisTransition - anticipation - resonance framework
Aspiring to Upper Middle class focus (mainstream)
Quantitative survey or financial forecast of the Indian economy
List of viral and seasonal trends
AI, metaverse, space exploration
A powerful, decision-making toolkit designed to give you an unfair advantage in India’s ongoing and upcoming transformation.
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Unite Your Leadership & Stakeholders Around a Single Vision – A common future-facing strategy that aligns CMOs, strategy, product and innovation teams, on where India is headed and how to act decisively.
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Clarity in Complexity – Get actionable insights into India’s fast-changing business environment so you can make bold, confident decisions.
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Exclusive Data & Foresight – Proprietary research that goes beyond surface-level trends, offering deep intelligence and predictions for 2030, gathered over 6 years painstakingly analysed by humans
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Identify Growth Opportunities – Pinpoint emerging sectors, high-value investment areas, and new consumer segments, behaviours and sub-cultures.
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Risk Mitigation & Future-Proofing – Anticipate disruptions and adapt your strategy today to remain resilient and ahead of market shifts.