Inside IPL 2026 - the report
IPL is India's biggest attention marketplace.
We show you where attention, emotion, friction, occasion and content needs lie so you can plan to win.
93%
have a certain level of planning around IPL matches - especially big games.
82%
admit that their mood remains affected hours after a match.
60%
feel frustrated by ads. Too many ads, too repetitive.
Direct download - no form
A research-backed tool-kit to save budgets, align with audiences and capture attention through the season
Releasing Jan 5, 2026
99k+
2.49L+
Full Report
Pulse Snapshot
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Quant pulse + key findings
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Directional creative media implications
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Digital scan evidence
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2 frameworks: modes of watching & IPL trade-offs
Best for: teams that need signal fast to brief.
Releasing Jan 29, 2026
9 chapters with implications + cues
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Multi-phase qualitative methods with fans, superfans, meme-creators
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Digital evidence of community and behaviour at peak-emotion times
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Multiple journey maps, frameworks
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When, and how brands should engage on and off screen, in tense and fun moments
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Fnb, stadium v home, device and multi-screen use ....
Best for: teams building Mar–May season work and needing alignment across functions.
The Pulse report (Releasing Jan 5, 2026) contains 10 key findings - how brands should use them, and creative cues.
The Pulse report (Releasing Jan 5, 2026) contains 10 key findings - how brands should use them, and creative cues.
MI, RCB, SRH, CSK Fan groups for fandom deep-dive
Season timeline, match timeline and moments machine tools
Creative cues from superfans, meme-creators
Audience need gaps and spaces for promotions, activations & engagement
Buying the Pulse? Upgrade anytime—₹99K credited in full toward the Full Report
