FAQs

1) We already have internal teams working on IPL — why do we need this?

Most teams do. This report isn’t meant to replace internal planning or execution.
It acts as an external evidence layer: helping teams validate decisions, spot blind spots, and align faster across marketing, media, growth and partners.

Internal teams often have platform data, past learnings and dashboards. What this adds is a fresh, outside-in view of how IPL is actually being watched right now across TV, phone, WhatsApp and home contexts translated into clear planning implications.

Teams use it to reduce debate, justify choices internally, and move faster with confidence.

2) What makes this different from dashboards, platform data or social listening?

Dashboards tell you what happened.
This report explains why it’s happening, and what that means for creative, timing and attention.

It combines:

Behavioural frameworks (modes of watching, trade-offs, fandom styles)
Directional quant
Cultural interpretation of second-screen, home and matchday rituals

3) How current and actionable is this for the 2026 season?

The Pulse reflects current viewing behaviour and expectations going into the 2026 season, not post-season retrospectives.
Teams typically use it pre-season and early-season to:

choose formats and moments
avoid wasted spend in ad clutter
plan matchday bursts and partnerships

4) What exactly do we get when we buy — and how fast?

A planning-ready PDF (Pulse or Full Report, depending on edition)
Immediate internal use across teams and agencies
Delivery within 24 hours of payment
PO and invoice supported

Pulse buyers can upgrade later, with the full Pulse amount credited toward the Full Report.

5) Who is this most useful for?

This is most valuable for teams who:

have significant IPL budgets or partnerships
need to make decisions fast and with confidence
want an outside-in lens to reduce waste and align teams

Typical users include Brand/Marketing, Media/Planning, Growth, Partnerships and Consumer Insights teams.