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Newsletter pdfs

Inside Indian Summer 2026

The cultural memory and reality of lived Indian summer across the income groups. How do real Indians escape, endure and survive? What rituals and behaviours do they adopt? (food, skin, wellness and more). What is the role of the summer holiday and nani's house? All that and more.

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What do Indian women want? (IWD 2026)

We dive deep and speak to women across age groups and demographics - what do you really yearn for - and how can brands step in to provide it?

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India's Love Languages (Feb, 2026)

Love means...getting yelled at when you forget to eat?

In this newsletter drop we explore the idea that India has its own expressions of love, that radically depart from the known and western concepts.

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