top of page

Copy of Folk Frequency_edited.png

pdfs for download

Inside Indian Summer 2026

The cultural memory and reality of lived Indian summer across the income groups. How do real Indians escape, endure and survive? What rituals and behaviours do they adopt? (food, skin, wellness and more). What is the role of the summer holiday and nani's house? All that and more.

Screenshot 2026-05-04 at 12.36.15 PM.png

What do Indian women want? (IWD 2026)

We dive deep and speak to women across age groups and demographics - what do you really yearn for - and how can brands step in to provide it?

Screenshot 2026-03-30 at 1.47.23 PM.png

India's Love Languages (Feb, 2026)

Love means...getting yelled at when you forget to eat?

In this newsletter drop we explore the idea that India has its own expressions of love, that radically depart from the known and western concepts.

ChatGPT Image Jan 24, 2026, 09_09_47 PM.png

How young India Celebrates
(October OND 2026)

Combining over 2 years of pan-India workshops on our celebration code, with a qualitative and digital deep dive with young Indians 18-35, we present a new way of understanding why young and Urban Indians are moving away from celebration - and how brands can bring them back.

Screenshot 2026-10-06 at 3.16.14 PM.png

Join our newsletter to get the freshest take on all things culture and brand

bottom of page