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What's a pulse?
Sharp, topical
A question that won’t wait
A question your team keeps circling back to—
a behaviour you’re noticing, a shift you can’t ignore—
but don’t have the time or structure to investigate.
Human
Analysed by humans.
Interviewing real humans from scratch each time. Asking what AI cannot answer.
A decision
Is this question worth exploring more? Is this a product waiting to happen? Or does the pulse show us this is hype that doesn't really translate to real people?
Quick and easy
7 days to get you an answer.
At 49,999 starting per pulse.
If you find yourself needing a pulse each week - you can rollover into our on call CI subscription.
Pulses we're working on this summer
How are middle aged Indians in tier 2 adjusting to protein panic online?
How do young Indian men in tier 3-4 India go beyond sunscreen?
What's on middle class India's summer travel list?
What's the gold story this summer?
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