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LATEST
Short-form, high-signal studies on what’s shaping India right now.
Made to be read, shared and used.
Featuring original research, framework, human interviews and cultural decoding.
First drop free to view : Inside Indian Summer.
Inside Indian Summer (out now)
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What this season reveals about a country in transition. Specialized sections include food and q com, beauty and wellness.
Coming next
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She Said Yes: The 2026 Indian Bride
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Fur Before Family: India's Pet Parent Generation
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Solo: How India's One-Person Household Shops
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Protein Panic in the Pantry
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Found in the Group Chat: India's New Hobby and Club Culture
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No Fixed Address: India's Untethered Generation at Work
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