
Will Gen Z Make or Break the Luxury Boom in India?
For legacy luxury brands to survive in India, they certainly need to evolve to meet Gen Z’s new definition and ideas of luxury. The...

Is Bookstagram the Future of Reading or is it the End?
The internet has romanticised the idea of buying and reading books as a personality trait. Now #bookstagram is blurring the lines between...

Why Brands Should Be a Better Ally To Queer Indians
In the times that we live in, every brand wants to be a queer-friendly brand. But to truly be an ally, it’s time they reconsider how they...