Cultural intelligence for teams making
high-stakes decisions
in India.
How do you want to work with us?
From 7-day answers to full-scale strategic work.
LIVE NOW
The Real Indian summer and what it means for everyday Indians + food, wellness and beauty.
Topical intelligence
for immediate decision making
COMING SOON
PICKLE AND PADEL CULTURE
What's going on with the explosive growth of racquet clubs in India's cities? We map out what's driving the movement and the people who live and die by the serve.
COMING SOON
THE 2026 BRIDE
Ah the 2026 bride...finds herself in a year filled with global disruptions, tariffs, gold mania and more. What is she feeling and how is she planning her big day amidst all of this?
Full spectrum cultural intelligence
Culture fueled clarity. Move confidently from trend to insight to impact.
Trend & Signal
Through our newsletter, pulse and drops
Insight & Foresight
Through projects and reports
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Impact
Through our workshops and strategy
THINKING AND STRATEGY PARTNER TO TEAMS ACROSS
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Our landmark foresight report that has been 6 years in the works.
India 2030 has been
actioned by over
15 brands to lead
innovation and future
readiness.
In over 10 chapters, each delving into social, economic, environmental change and its effect on consumer culture now and in the coming years, India 2030 is a forecast with prescriptions on what to do, when to do it, and how.
Research that has informed innovation and strategy with brands across categories.
All our insight is transformed into product, workshops, or policy - we create our output with the aim to be instantly deployable.
An indepth look at IPL fan culture, behaviour and media use. This report provides four frameworks to understand the leading IPL teams, fan behaviour and consumption, journeys and more.
Folk Frequency's foray into heartland India and its teenage audience. The study goes into the private, unseen worlds of young girls and what they think, believe, and aspire to. As seen on Forbes, and CNBC.
