top of page

Bird's eye view of

CULTURE,TRENDS,& THEFUTURE

What we do

We answer challenging questions, using unique methods, to deliver juicy breakthroughs.

 

Some of our custom offerings include:

Image by Mika Baumeister

A - B - C reports

Time and budget optimised for startups looking to understand their category and scope

Audience, Brand, Culture and Category reports are a strategic exploration for startups looking to understand where they have room to play, what their competitors are doing, and how their brand can stand out amongst them

photo_95967434.jpg

Discovery & Impact maps

Where is your audience when its paying attention? And why aren't you there?

Where is your audience - no really? Are they truly waiting to spot your ads between hundreds of social media posts?

Or are they somewhere in a khau gully, late at night, gathered around street carts, or riding up the mountains, staying in hostels and sleeping under the stars. Where are they, really?

Traditional Rice

Spotlight

Want an insight but no time to dive deep right now?

Our latest site addition 'Spotlight' is where well-researched stories containing excerpts, interviews and field notes can be found. Have a look - you're bound to get stuck in. In the near future - we hope to turn this section into a subscription newsletter.

WHAT'S FOLK FREQUENCY?

Folk Frequency is an experimental, exploratory cultural strategy + research

consultancy.

We find the patterns that connect brands, users, audiences and culture.

We're obsessed with constantly tracking how culture shapes the world around us. 

We chase the real stuff, in real ways

Even if that means spending a month living in different hostels across Himachal to understand what's driving travel among young Indians today (yes really). Or diving into online worlds, becoming insiders on pet owner groups to understand the category. We'll go wherever we see the narratives forming - and we'll get there before anyone else. 

whyus?

We're known for unmatched quality

We don't juggle multiple projects. We will probably ask you at least 100 questions before we even share a quote. But if we work together - you'll see that we treat each project differently. 

No templates, no shortcuts, no repeats on anything.

Our research process and output are uniquely crafted to suit your needs. 

No BS, lasting impact

Do you really want 100 slides? We can get you there in 25. 

Our analysis turns data, trends, and gaps in the market into winning strategy.

Our culture maps, audience personas, and market gap analyses have  become keystone parts of our clients' multi-year growth strategies. 

We got you 

You need an answer for your brand in 72 hours - ok, we got you.

You don't know what you want? Cool, we'll figure it out together. You're actually looking for a big agency work style, or a skillset we don't have? We'll connect you to the right people. 

 

Fun fact (wait, who is this fun for?), we take up less than 10% of the work we're approached to do - but we get 100% of all queries to the right destination, whether that's with us or someone else.

HOW YOU CAN PARTNER WITH US

Trendspotting

Category and consumer futures

Qualitative Research 

Demographic deep-dives

Audience development

INDUSTRY

Recent Partners

Most of our work remains highly confidential - but we are grateful to the brands who do let us talk about our partnerships here. 

1609147522_O1aw88_BMS_1623383036467_1623383052836.webp

*Influencer with over 80 million Youtube views

bottom of page