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India’s Next Consumers aren’t who you think they are
A foresight bible on how rising Indian consumers are reshaping brand decisions in 2025 and beyond.
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Traditional consumer segmentations are now outdated : access to credit, social media, and global aspiration has rewritten who dates to dream
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Tiers don't dictate desire - India's non-metros are writing a story that's clear as day, but somehow brands are missing out.
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By 2030, more than half of India is projected to be over the middle-class income threshold. Do you know what consumption will look like when the world's most populous country finally gets to play? (hint: we do, and we've given you the playbook)
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