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Ask great questions
Get sharp answers.
In 7 days.

Pulse is your direct line to cultural clarity.
Ask us anything.

We'll come back with a solid answer

7 days @24,999 a pulse.

What's a pulse?

Sharp, topical

A question that won’t wait
A question your team keeps circling back to—
a behaviour you’re noticing, a shift you can’t ignore—
but don’t have the time or structure to investigate.

Human

Analysed by humans.

Interviewing real humans from scratch each time. Asking what AI cannot answer.

A decision

Is this question worth exploring more? Is this a product waiting to happen? Or does the pulse show us this is hype that doesn't really translate to real people?

Quick and easy

7 days to get you an answer.

At 24.999 per pulse.

If you find yourself needing a pulse each week - you can rollover into our on call CI subscription.

Pulses we're working on this summer

How are middle aged Indians in tier 2 adjusting to protein panic online?
How do young Indian men in tier 3-4 India go beyond sunscreen?
Where are childfree couples living outside metros and why?
What's on middle class India's summer travel list?

Ask great questions Get sharp answers. In 7 days.