The stadium gets the budget. The living room is where 96% of your audience actually is.
4 weeks to IPL
Here's the intelligence that changes your plan before it's too late.
93%
have a certain level of planning around IPL matches - especially big games.
82%
admit that their mood remains affected hours after a match.
Download preview pdf directly
60%
feel frustrated by ads. Too many ads, too repetitive.
x insights : An operating system✔
Decision frameworks, moment-by-moment maps, and brand rules you use during live matches — not a deck you read once and file away.
HOW WE KNOW
REAL FANS. 4 team fan groups. Cricket creator interviews
Superfan auction-day diaries. Longitudinal TRACKING... memes, threads, and WhatsApp forwards during live matches.
what you get
Moment-by-moment attention maps. Fan behavior frameworks. Team cultural playbooks. The toolkit that saves budgets and wins windows.
"I have to order from Swiggy or Zomato to keep the situation in control… I want my whole family to sit with me and watch, so on match days I order food and make everyone stay in the room till the game ends."
"My friends know for those 3 months, I'm not going to be part of plans outside."
"My setup is like, I have a tab here, iPad here, the laptop, I watch through different angles. The main would be the main camera, and my iPad would be the drone shot camera."
a complete blueprint and activation toolkit
The ₹40 lakh slot where nobody's watching.
Peak tension = peak blindness. You paid for a closed room.
The four fan types your brief treats as one.
Loyalist. Hero Follower. Social Watcher. Strategist.
Your message fits none.
The six-minute window when 140 million people pick up their phones.
Innings break. Everyone's phone is up. Your competitor owns it.
Sample Framework:
The Moment Machine
The control panel for live-match decision making
4 fan states × brand rules × category fit matrix
*in premium full report
99k+
2.49L/3L
Full Report
Snapshot
Quant pulse + key findings. Directional creative and media implications. 2 frameworks: modes of watching & IPL trade-offs.
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10 findings and implications
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Digital scan evidence
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Fast briefing kit
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Available now
Best for: teams that need signal fast to brief.
9 chapters with implications + cues. Multi-phase qualitative methods with fans, superfans, meme-creators. Multiple journey maps, frameworks.
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Complete 104-page report
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4 team fandom deep-dives
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Moment Machine toolkit
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Digital artefact evidence
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Matchday timeline maps
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Attention windows, fnb stack, social media and content needs...
Best for: teams building Mar–May season work and needing alignment across functions.
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