A research report + blueprint on how IPL attention actually works across screens, households, friend groups, and fan identities, and what that means for brands, media, and culture-led strategy during India’s biggest seasonal entertainment wave.

 

Built to help teams plan with real signal: when attention opens, what drives emotion, how fandom shifts by team, and how behaviour changes during live match moments.

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In true Folk Frequency style, this report has been painstakingly put together over months through true matching : finding fans in the wild and enticing them to participate through social media, and fandom networks on the internet. Our quant pulse, social mining, qual interviews and diaries are all with fans across the spectrum of age, location and demographic types.

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Available in multiple editions:

- A first quant pulse - all the results data + implications + frameworks for brands ..... Releasing  Jan 5, 2026

Best for: teams that need signal fast to brief.

99k+

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Buying the Pulse? Upgrade anytime—₹99K credited in full toward the Full Report.​​​

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- The standard edition - everything in the first pulse + ...... Releasing a few weeks later 

• Full qual on the emotional engine of IPL viewing (tensions, meanings, identity work) derived through multiple phased ethnographic methodologies

• 4 big team fandom breakdowns

• Rituals,  second-screen,  creator loops explained with cultural texture (not just observed)

• Evidence Appendix (“receipts”): best anonymised diary moments + group quotes + sweep examples, tagged to chapters

Best for: teams building Mar–May season work and needing alignment across functions.

Price on request.

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Coming in Feb

We’re rolling out INCREDIBLE (if we may so so ourselve add-ons for teams that want live intel through the season—including a Live War Room, closed-door sessions / salons, and in-person events for teams to experience LIVE with fandoms. Details and availability will be announced shortly, however we have very limited capacity to take on brand teams so please reach out early.​